Web Comics, Chalk Art, Illustrations, Digital Painting, and Cartoons by Artist Eric Maruscak
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LUHU: Let Us Help You cartoon character

Just a quick update tonight with a cartoon drawing I recently did of a Hula Dancer mascot for Ridley-Lowell, a technical training school of business located in New York and Connecticut. They have a program called Let Us Help You, and wanted to abbreviate it to LUHU. They thought that the abbreviation had a slightly island or Hawaiian sound to it, and was close to the term hula, so it was decided that a hula dancer would make an excellent mascot.

Cartoon pencil sketch of a female hula dancer for the Ridley Lowell Let Us Help You campaign. Cartoon drawing by artist and illustrator Eric Maruscak.

Thus my cartoon sketching commenced. After scanning through some reference images, I found a pose I liked and set out to craft the character. The pencil drawing quickly came together, with my original idea being that I would place her on a beach surface with some palm trees to create a sense of environment. Click on the image to the right to see the enlarged pencil sketch.

Once I inked the cartoon character and began to place the required verbiage into the design, I felt that the illustration looked too busy. I pulled the character out from the background and brought her forward to make her more of a focal point for the design. However, I still wanted a background, so then I had the idea that it would be neat to show a person stranded on an island, and a Ridley-Lowell boat chugging in to rescue them. This visual tied in nicely with the Let Us Help You idea. After that, I set about to make the cartoon illustration vibrant and colorful. The entire process from start to finish took about one evening, and you can see the final result below. Click on the image below to enlarge.

Cartoon digital color illustration of a female hula dancer for the Ridley Lowell Let Us Help You campaign. Cartoon drawing and digital color by artist and illustrator Eric Maruscak.

I really like this type of cartoon work. I’ve spent a lot of time working on improving my line weights to give a character weight and substance, and think it really came through nicely with this piece. All of the final color illustration work was done in Adobe Illustrator so I would have a clean vector art for their printing purposes.

1 comment

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